How to Videotape Your Screen and Upload to Instagram

Heard the buzz most Instagram Television set?

IGTV is a feature of Instagram that shares videos from users' channels. You tin set these videos to share on the post feed and your profile.

In this article, I'll take y'all through a rundown of what Instagram TV is and how you can format your videos to fit it.

What Nosotros'll Cover:

• Major differences between IGTV, Instagram Stories and other video platforms
• How to create an IGTV account
• Best practices for creating the correct format
• IGTV video specs
• Getting started: How to upload an IGTV video
• How to reformat your videos for IGTV:
  • Catechumen to widescreen with FinalCut Pro 10
  • Crop videos with Wondershare.filmora
  • Change your IGTV format rapidly with Movavi
  • Easily resize your video with Kapwing
  • Convert Facebook live videos for employ on IGTV
  • Using your phone for the all-time-instance-scenario

IGTV Isn't New Anymore, But It's Still Evolving

Before you lot write information technology off, it's worth making another obvious argument: video has been on the rise for years now, showing no signs of slowing down. Equally such, yous may want to start working IGTV into your social strategy.

Why? Well, a few reasons. For one, Instagram has been gradually making improvements to the platform. Additionally, rumors of a TikTok-mode video response feature and upcoming monetization options suggest that IGTV may get more of import to marketers in the coming months.

Still, one of the bigger barriers preventing brands from adopting IGTV may come down to a simple affair of formatting. Dissimilar traditional video platforms similar YouTube, IGTV uses a vertical format, making it difficult to reuse content from other platforms in your cross-channel strategy.

The good news is, there are ways to reformat your existing videos for Instagram Television. And, fifty-fifty improve: they're a lot easier than you might think.

Hither, I'll go over half dozen different means to repurpose your video content for the platform. But outset, permit'south take a await at some of the central differences between IGTV and other platforms.

How is IGTV Different than Instagram Stories & Other Video Platforms?

The main divergence between IGTV and Stories is the fourth dimension limit.

Equally I've mentioned earlier, Stories are fifteen seconds or less, while IGTV videos have a ten-minute cap. Once you hit 10,000 followers, you lot'll have more time to piece of work with (one minute for stories and one hr for IGTV).

In any example, the disparity in time limits ways that brands should use the 2 video channels for different types of content.

Stories are peachy for informal posts, polls, ads, and other ways to entertain or promote awareness.

While IGTV videos can be as short as stories, it's important to notation that at that place's a college expectation for polished content in this corner of Instagram. As such, consider this a place to share product videos, how-to videos, Q&A sessions, etc.

Know How to Make an IGTV Like These Instagram Screenshots

It volition also give influencers a more than suitable identify for product recommendations and reviews, which could make the already thriving influencer marketing strategies even more highly-seasoned to brands.

As far equally what IGTV actually ways for platforms like YouTube, it'southward hard to say. YouTube, of class, continues to boss. It'southward easier for creators to monetize videos on YouTube, plus established influencers already have an established viewership.

Apparently, for most users, IGTV will provide a more restrictive time limit than other video platforms, TikTok, of class, being the exception, hither.

If you're interested in learning how to create engaging content for all Instagram formats, I recommend checking out this post. In it, I pause downward IGTV vs. Stories vs. in-feed videos and ads.

How to Create an IGTV Account

Instagram Boob tube Upload on App Store

You tin can make an IGTV business relationship in a few uncomplicated steps. Hither'due south how:

1. Download and open the IGTV app. You tin can do this from the App Store or Google Play. This is separate from your Instagram app.
2. Log in to your account. If you're already logged on to your Instagram app on the device, then the IGTV app will automatically log you lot in.
3. Click the icon for settings, and then click "Create Aqueduct."This is where you'll be able to start uploading videos once they're filmed and edited.

Best Practices for Creating Videos for the IGTV Format

The vertical format of IGTV videos can be misreckoning to newcomers, but that doesn't mean yous should condone information technology.

Because they're shot vertically, the videos are extremely like shooting fish in a barrel to upload and share, and don't require much equipment to put together.

(Yeah, you tin can upload IGTV videos horizontally, but we'll touch on more on that below.)

That also means that marketers tin bypass some of the planning and editing tasks you might apply to your YouTube videos. Equally such, the platform is platonic for engaging with fans in a more than conversational way than you would, say, on a longer YouTube tutorial.

That said if you're creating videos that hit the upper limit of the platform'south time constraints, that "off-the-cuff" Stories-type vibe might not brand the cut.

Earlier getting started, hither are a few things to know most creating content specifically for IGTV:

• Don't presume people will switch orientation just for you. Remember, IGTV is still designed for vertical video. Make sure you cut your videos accordingly. If you produce videos in landscape orientation and await people to turn their mobile phones sideways just so they can sentinel them, you're going to be sorely disappointed. Folks volition bail before they'll practise that.
• Go along information technology short. People are busy. They often don't accept time to watch entire productions of well-written novels that are trying to sell them something. That's why you should keep your videos curt and sweet. Begin with something that captures their attending so they watch the remainder of the video. Then, bring the video to a decision as soon as you've fabricated your signal.
• Keep framing in mind. That means when possible, picture your video vertically (even if you aren't using your phone). If you don't, you'll have to go through the process of cropping the video
• Program your video length advisedly. While the fourth dimension limit allows upward to ten minutes (and in some cases, an hr), that doesn't mean you have to utilise it. As a rule of thumb, videos between ii-three minutes tend to get the most appointment. In some cases, a longer video makes sense–call up Q&Every bit, interviews, or something viewers are genuinely excited virtually.

IGTV Attribute Ratio and Other Instagram TV Dimensions

Before nosotros get into the role of how to make an IGTV video that requires reformatting, allow's quickly go over the video specs:

Settings: IGTV settings run at 1080×1350 (whereas a horizontal video will run closer to 1920×1080).

Video Length:

• Small accounts under 10k followers: 15 seconds – ten minutes
• Large accounts over 10k followers: xv seconds – sixty minutes

Format: MP4

IGTV Aspect Ratio:

• Minimum: four:5
• Maximum: ix:16

IGTV Aspect Ratio Image Source: Studiotale

File Size for Instagram Television set Dimensions:

• Max for videos less than 10 minutes: 650MB
• Max for videos upwards to hr: five.4GB

At present that we've covered specs like IGTV attribute ratio and more, onto the tips and tools that will permit you lot change the format of your existing videos into perfect IGTV size content.

Getting Started: How to Upload Video to IGTV

To upload a video to IGTV, yous'll need to create an IGTV channel.

You lot can do this i of 3 ways: through the Instagram app, the IGTV app, or the Instagram website.

In one case set upwards (easily done through Instagram'due south prompting) you lot tin upload videos either from the app or the website.

And so, you lot probably didn't miss the part where I mentioned IGTV videos are all vertically-formatted*, right?

*Well, technically, IGTV at present supports horizontal content. However, if you look at the prototype on the far right compared to the other two examples, information technology'south articulate that vertical is the style to go, here.

Instagram TV Upload Image Source: Journalism.Co

While vertical is cool for mobile shots and uploads, you may be wondering if your existing video assets tin exist reused to fit in with the IGTV standard.

The answer is aye, it is. But it will crave some reformatting.

If that'south not your usual jam, don't worry. I'll become over some like shooting fish in a barrel ways you lot can repurpose your content for IGTV without hiring a dedicated team.

How Exercise You Change the Format of a Video on Instagram with Editing Tools?

In that location's no unmarried answer to "how do I modify the format of an IGTV video." Actually, it all depends on what yous want to practise and what kind of source material y'all're dealing with.

In looking at the dimensions and specs outlined above, y'all'll find that there'due south a lot of similarities to Instagram Stories. As such, many of the same tools and formatting tactics utilize to IGTV and there are several apps that tin can help you put together some pro-grade content–fast.

Here are six of my favorite means to create IGTV-friendly content from your YouTube channel, Facebook, or elsewhere–that looks as swell vertically as it did in its original grade.

1. Catechumen Widescreen to IGTV, Crop Videos, & More than with FinalCut Pro X

If you lot're wondering "How do I convert a widescreen video for IGTV?" or "How do you modify the format of a video on Instagram?," FinalCut ProX has you covered.

FinalCut Pro X is an extremely popular editing tool that allows you to easily reformat your IGTV videos, and a whole lot more than. While in that location are countless other editing tools at every cost betoken (Adobe Premier, VSCO, Snapseed) FinalCut Pro X is a versatile, pro-grade editing tool. If it's in your budget and you create a LOT of video content, it'south worth checking out.

In any case, the platform makes it easy to edit videos on mobile or desktop and post them to IGTV.

To change the format of an existing video for IGTV, you'll need to follow this serial of steps:

• To go started, launch FinalCut Pro and create an Result to hold all your IGTV videos.
• Then, navigate to File>New>Issue . Enter the proper noun you lot'd like and click salvage.
• From in that location, y'all'll import your video by going to File>Import>Media . In the Devices section on the left side of the Media Import window, select your computer or the connected external storage device from which you lot want to import media. Utilize list view at the bottom of the window to navigate to a file or folder and select it.
• Adjacent, select "Add to Existing Event" and choose the IGTV event from the pop-up window.
• One time you've uploaded your video and are in your timeline view, y'all can catechumen the video to the correct specs. To do so, go to Window>Project Properties (or Control J on the keyboard). On the right side of the screen, your video specs volition appear.
• Click "Alter" and a popup will appear, assuasive you to edit your video properties. You lot desire to work in the Video row, third from the top. At that place, yous'll see the video format, resolution, and charge per unit.

How to Make IGTV Video on Final Cut Pro X

• Click Format and select Custom from the dropdown menu.
• Then, edit the resolution to 1080×1920. The rate will stay the same. Click Ok.
• Now, you'll probably see a smaller video surrounded by blackness on the top and bottom.
• Lots of black, lilliputian video. You can apply information technology as is, or edit it by clicking on the Transform tool (2d icon from the left in the bottom left corner).
• Select Crop from the dropdown, and select Ingather again when it appears overlayed on the video. So move the box to the portion of the video yous want to be displayed in the centre of the frame.
• Click Done and review your work.If you're happy with the file, click the consign button located at the top right of the screen, then select "Main File."
• Name your video and head over to "Settings." Under the format dropdown, select Computer to export it equally an MP4.
• Click Save, and you're done.

I've long been a fan of Wondershare Filmora. The piece of cake-to-use editing platform offers 4k support, uncomplicated green-screen effects, and helps you ready common problems like camera shake or fisheye.

Another cool thing virtually this software? You can crop your videos for free.

The downside? It comes with a watermark that will cover your video.

The do good of the free version is more about allowing brands to play around with the tool before committing to the paid programme. I'd advise against posting anything with another make'south watermark as it looks bad, and may cause some confusion when it comes to make image.

Reformatting your video for IGTV in Filmora is a lot like the process yous'd employ inside FinalCut Pro Ten. Here'due south the brief rundown of how to set up it up:

• Start, upload your video past clicking Import>Import Media Files .
• Select the file from the folder to open the video.
• And then, yous'll want to select the ingather tool and drag the box around the video to frame your shot–just similar cropping a still image in whatsoever editing platform.
• When y'all're happy with the result, click Export.
• Select MP4 as the desired format, then click Settings. At that place, you lot'll select Resolution, and and so Custom.
• Enter 1080×1920 as your dimensions and salvage.
• And, merely similar that, you're washed.

three. How to Change the Format of a Video on Instagram…Fast?

If speed is the name of the game, I recommend looking toward a Web-Based Converter like Movavi.

Since we're talking specifically most resizing video for IGTV, it makes sense to wait toward a tool designed for the express purpose of converting and resizing, without all of the extra features (and expenses) that come with a full-on editing tool like FinalCut Pro X.

Skilful news: Movavi is that tool. This one'southward another costless download with a 1-click setup.

• One time installed, simply add your video to the programme and select the desired output (MP4).
• And then, click the cogwheel push adjacent to the Output format field.
• There, you lot can specify the resolution you lot would similar your video to be (in this case, 1080×1920), and first the conversion.

How to Make IGTV Image Source: Movavi

Keep in mind, Movavi doesn't provide the features yous'll find in a more comprehensive editing suite. As such, if y'all do plan on editing your video information technology might be best to use one of the other tools I've already mentioned.

Just for quick video converting, it'southward one of the best of the bunch. That said, a converter isn't always the most visually-highly-seasoned solution. Watch out for oddly-cropped shots and other signs of warping–major plough-offs on such a visual platform.

4. How Do I Terminate Instagram from Cropping my Videos?

As you may accept noticed, Instagram automatically crops all vertical posts (stills and videos alike) to a 4:5 aspect ratio. The problem is, that this ways information technology's not possible to post a full 9:16 video into Instagram straight without the platform resizing your content.

Whether y'all're repurposing a Snap, a screenshot or a TikTok post for IGTV, Instagram forces y'all to shave off some of your video before you can post. Knowing how to make IGTV video content means beingness prepared for this.

I of my favorite workarounds for this problem is Kapwing. The platform is designed specifically to help users resize videos for Instagram without chopping off a key slice of your video.

To get started, caput over to Kapwing.com. And so, upload your file or paste in the URL.

By the way, the convenience of pasting in URLs makes this tool especially useful for repurposing YouTube videos for IGTV.

Yous'll then see the video appear on a new screen with the selection to resize information technology to fit various social channels. I of those options is to resize information technology for Story (Snap/Insta) or IGTV. Your video will appear vertically, with blackness above and below.

Hither, I've pasted in a recent video from my YouTube channel to show what information technology looks like in activeness:

Instagram TV Upload Kapwing

You tin crop the video, but practise note that yous won't have full command over the crop. While the app generally does a good task, there may be some instances where the crop doesn't quite yield the results y'all were hoping for.

If you're looking for a quick and easy mode to catechumen a video from YouTube fast, Kapwing'southward the fashion to do it.

The tools are free to utilise, requiring only a login. Exist sure to login when you apply the platform, otherwise, your videos volition come up with a watermark. You tin can remove the watermark for free after signing in.

And finally, Kapwing just accepts videos under 8 minutes long. And then if you're trying to use the full 10 minutes IGTV allows, this might not be the best choice.

five. How Practise I Change the Format to IGTV Video from Facebook Live?

Let'due south say you've merely hosted a successful Facebook Live video with high viewership and groovy appointment. In that case, it's only natural that yous'd want to capitalize on information technology as much equally possible.

Considering many Facebook Live videos are shot on mobile, they're perfect for repurposing on IGTV, eliminating the need to resize and reframe your old fabric.

With Facebook Live, you can download videos right to your computer and alter the file format for IGTV. That makes the process of how to brand IGTV videos then much easier. Here'due south how to do it:

• Starting time, log into your Facebook folio and click on Publishing Tools. In the left-mitt column, click on Videos and find the Live video you would like to download.
• You lot'll see a Post Details popular-up appear; find the Edit Mail button and click on it. Higher up the elevation right of your image, a gear icon will announced.
• Click information technology, and and then click the Download Hd button.
• If the video was shot on your telephone, you won't need whatsoever further editing.
• Merely upload from your estimator straight to the desktop version of IGTV.

6. The Best Way to Produce IGTV Videos? Your Phone

While many of the tools above will produce great videos, you tin can't vanquish something tailor-made.

Despite the fact that yous tin mail horizontal videos on Instagram, IGTV's vertical format was designed to cater to the way people view content on their phones.

Sticking with the format shows your audience that yous sympathise the platform and intendance about making content for on-the-go viewing–as opposed to posting the same exact video on every platform.

Co-ordinate to Mashable'due south Jeff Petriello it may be worth the extra try to capture your video horizontally and reformat for IGTV. Petriello told Nieman Lab that horizontal video is typically higher quality than vertical, peculiarly if it was shot in 4k.

Just converting to vertical isn't without its drawbacks. For example, editing older videos to platform specs or calculation a background to your video to avert IG's auto-cropping tin can be pretty annoying.

Ultimately, that's okay. After all, IGTV is a dissimilar platform, and its content should be different as well.

A Few Extra Tips On How to Make IGTV Video Content That Rocks

Whatsoever your IGTV size, whichever type of Instagram Tv set upload yous opt for, in that location are some tips that will really come in handy.

• Repurpose live videos.When learning how to make an IGTV, you should know that you lot tin cross-promote videos. This is truthful between platforms, but it's also true between features within the Instagram platform. Why not make the about of the content yous worked so difficult to produce?
• Create a themed intro. Develop artwork or a logo that shows upwardly at the starting time of every video. It doesn't accept to be fancy, either. This helps with your artistic branding then your loyal viewers know what they're watching immediately. In the world of moving social content, every second counts.

Image Source: Sharemyinsights

• Create a series.Something that people can look frontward to. Take your viewers through the consumer journey, whatever your finish conversion may be.

Wrapping Up on IGTV

Though IGTV has been around for a couple of years, information technology's nonetheless early on days, every bit the platform continues to find its ground.

While some marketing experts take been quick to declare IGTV a flop, it seems that the feature is evolving into a more valuable storytelling tool.

Whether it overtakes YouTube or snuffs out TikTok a la Snapchat remains to be seen. However, fifty-fifty if the platform serves primarily as a secondary aqueduct for getting in front of new eyeballs, IGTV is well worth exploring.

And, using the tools and tips I've outlined higher up, you lot'll salvage some time as you lot experiment with the new(ish) medium. In the concurrently, if you're looking for more ways to enhance your IG contour, here are 15 more tools to assist you create killer visual content.

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Source: https://ignitevisibility.com/6-ways-reformat-videos-instagram-tv/

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